THE BUILDING BEAUTY PROGRAM

TRAIN LIKE A PRO. EARN LIKE ONE.

Four women standing together in a hair salon, smiling at the camera. They have various hairstyles and casual clothing, with one wearing a white t-shirt that says 'Straight Outta Pam' and another wearing a black t-shirt that says 'Botanist'.

A hands-on, high-discipline training model built for real careers.

The Building Beauty Program is a professional cosmetology training program in Freetown, Sierra Leone designed to prepare women for real careers in the beauty industry. It is an immersive, rigorous training experience where students graduate ready to work, ready to earn, and ready to build their own financial independence.

Students train inside a professional salon from day one, earning income during training while developing technical skills in hairstyling, braiding, makeup, and nail care alongside real business training.

  • Professional certification in cosmetology

  • Starter beauty kit and salon-ready tools

  • Business literacy — budgeting, branding, client management

  • Entry into the BeautyPay financial identity system

  • Mentorship and ongoing sisterhood support

8

STUDENTS IN OUR FIRST COHORT

100%

GRADUATION RATE

85%

PLACED INTO WORK WITHIN 3 MONTHS

500 LE

AVERAGE FIRST MONTH INCOME

BeautyPay — Built-In Financial Infrastructure

TRAINING IS JUST THE BEGINNING.

Every Building Beauty student gets a BeautyPay digital financial identity.

Most cosmetology programs end at graduation. Building Beauty does not. BeautyPay tracks each student's earnings, attendance, and performance from day one — automatically building their credit profile as they train.

When they graduate, that profile becomes leverage — qualifying them for micro-loans to launch their own business.

BEAUTY PAY MICRO-LOANS

  • Starter loans: $30–$150 for toolkits or startup capital

  • Repayable over 4–12 weeks

  • Low, ethical fee structure: 5–15%

  • Funds recycled — each repayment supports the next student

A vertical infographic titled 'Participant Journey' outlining seven steps for a program. Steps include Enroll, Train, Earn While Training, Build Credit, Graduate, Receive Starter Loan, and Repay to Grow, each with a brief description.

PROGRAM TIERS

FIND YOUR PATH

Every woman comes to Building Beauty from a different place. Our tiers are designed to meet you where you are.

A digital graphic with a grid layout showcasing four tiers of educational programs or courses. The grid is divided into four quadrants, each labeled as Tier 01 to Tier 04, with titles: Full Training Program, Skill-Focused Short Courses, Community Workshops, and Business Bootcamp. Each quadrant includes details such as duration, cost, description, and target audience, with a consistent color scheme of brown backgrounds, yellow headings, and white or grey text.

THEY CAME WITH TALENT. THEY LEFT WITH A CAREER

STUDENT SPOTLIGHTS

Our first cohort proved it — when you give women real training and real support, they build real futures.

  • A woman with short hair smiling, wearing a black shirt and small hoop earrings, standing against a brown background.

    Remi Willie

    FULL PROGRAM GRADUATE

    Age 30 · Wife · Mother of 2. Now earning in the beauty industry and working toward long-term independence.

  • Headshot of a smiling woman with short black hair, wearing earrings and a black t-shirt, against a brown background.

    Assatu Kamara

    FULL PROGRAM GRADUATE

    Age 31 · Wife · Mother of 3. Completed the full program. Now earning increased income to support her household.

  • A young woman with medium skin tone and short black hair, wearing a black t-shirt, smiling against a brown background.

    Fatmata Bangura

    FULL PROGRAM GRADUATE

    Age 18. Self-funded her own education. Completed the full program. Now earning more on her own terms.

  • A young African American woman with braided hair, wearing a black t-shirt, standing against a plain brown background.

    MARY WILLIAMS

    HAIR TRAINING GRADUATE

    Age 26 · Single mother. Successfully completed the hair training component of the Building Beauty Program.

FREQUENTLY ASKED QUESTIONS

  • Our programs are designed primarily for women and young adults ages 16–45 who are interested in learning cosmetology skills, entrepreneurship, and workforce readiness.

  • No experience is required. Our training is designed for beginners as well as individuals who want to strengthen existing beauty skills.

  • Participants receive hands-on training in areas such as hair styling, makeup, and nail care, along with professional development skills like customer service, hygiene standards, and entrepreneurship.

  • Program length may vary depending on the course and training level. Specific timelines are shared during enrollment and orientation.

  • Yes. Building Beauty works to connect graduates with opportunities in salons, beauty businesses, and entrepreneurial pathways through partnerships and mentorship.

  • You can apply through the website using the “APPLY NOW” application form. Once submitted, our team will contact you with next steps.

Prospective students can apply to the Building Beauty cosmetology training program by contacting our team in Freetown or submitting an inquiry through our website.

No student is turned away. Scholarships and sponsorships are available for every tier.

APPLY NOW
REFER A STUDENT
SPONSOR A STUDENT